Struggling with Our Supermarket Business

My husband was determined to open a supermarket, investing nearly 120,000 yuan. Currently, the daily sales are about 1,800 yuan, with a profit margin of 15%, resulting in less than 300 yuan in daily profit. After deducting rent of 80 yuan, utilities of 30 yuan, and 60 yuan for meals, the net profit drops to just over 110 yuan. After doing the math, I feel really worried—I've invested so much money, but I can't just give up. I'm thinking of running promotions to attract customers. Family members, does anyone know how to run a supermarket? Please share your ideas in the comments. Thank you so much!

nexa

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6months ago

Newbie

Hold a promotional event every month, such as Member Day, Discount Day, etc. The theme can be created by yourself. If it's a family-run store, focus on building good relationships with nearby residential communities. Find ways to enter the community owner groups, and when hosting events, share relevant activity information and send small red envelopes to attract owners' attention. During quieter times, be sure to promote your private domain traffic! In summary, remember one key point: shift from a passive "sit-and-wait" approach to active "going out" and engaging with customers. Nowadays, you can't just wait for sales—you need to actively promote

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